Product videos

I make short product videos that explain an app in a minute.

Aplikasi Anda, dijelaskan dalam satu menit.

Each reel is rebuilt from the product's own screens, colours, fonts and words, then rendered frame by frame. Small text stays sharp on a phone, every name and number on screen is example data, and the whole thing reads with the sound off.

  • Portrait 9:16 and landscape 16:9
  • Music and sound effects included
  • First draft in about 3 working days

The reels

Nine reels, six products

Pick one to watch it in full, see who uses the product, and follow how the work moves from one role to the next.

Landscape 16:9 · 2 reels

BinaTOEFL · 16:9 · 1 min 10 s

BinaTOEFL, for partners

How a partner runs its own TOEFL packages on BinaTOEFL: build, publish, sell, and see every result.

Partner pitch

Seleksi AI · 16:9 · 1 min 33 s

Seleksi AI, AI in a scholarship selection

How AI helps a selection team read every application and every recorded exam, while people make each decision.

Programme story

Portrait 9:16 · 7 reels

BinaTOEFL · 9:16 · 42 s

BinaTOEFL, for learners

Daily TOEFL ITP practice in Indonesian: five questions a day, every answer explained, and a certificate anyone can verify.

Pain point reel

BimbelERP · 9:16 · 52 s

BimbelERP, one source of truth

Why a tutoring centre needs one system: attendance saved once reaches parents, students, the owner and the invoice.

Pain point reel

BimbelERP · 9:16 · 1 min 11 s

BimbelERP, feature tour

Four connected portals for a tutoring centre, from online enrolment to verifiable certificates.

Feature tour

Seleksi AI · 9:16 · 1 min 19 s

Seleksi AI, portrait

The same selection story, recomposed for a phone.

Programme story

Email Broadcast · 9:16 · 42 s

Email Broadcast

AI inside the business workflow: a WhatsApp brief becomes a ready email in one click, tested in the team's inbox, then sent to every recipient by name.

Onboarding for an internal app

Pengajuan Panjar · 9:16 · 49 s

Pengajuan Panjar, work advances

One work advance, from budget request to closed report, with the requester and finance on the same page.

Onboarding for an internal app

Seremoni Tanda Tangan Digital · 9:16 · 55 s

Seremoni Tanda Tangan Digital, signing on stage

A signing ceremony on three devices: the operator runs it from a laptop, signers write on a tablet, and every stroke appears on the hall screen as it is drawn.

Feature tour

Five kinds of video

Each one answers a different question for a different viewer. Each one has a sample above.

Pain point reel

Opens with a moment the viewer knows too well, then shows how the product answers it.

For
Social ads, landing pages
Format
Portrait 9:16
See an example

Feature tour

What the product can do, portal by portal, feature by feature.

For
Product pages, sales decks
Format
Portrait or landscape
See an example

Partner pitch

The numbers, the problem, and how the product works, laid out for a laptop or a meeting room.

For
Partners, investors, funders
Format
Landscape 16:9
See an example

Onboarding for an internal app

Introduces a new work tool to a team, so people understand the flow from day one.

For
Rollouts, training, kickoffs
Format
Portrait 9:16
See an example

Programme story

How a programme or a technology runs, from the first step to the moment a decision is made.

For
Programme reports, publications
Format
Portrait and landscape
See an example

How it works

  1. 1

    Brief

    You tell me who will watch, where they will watch it, and the one thing they should leave with. A demo account or read access to the product's frontend helps me match it exactly.

  2. 2

    Script and storyboard

    I write the words on screen and plan every shot on the beat, then send the storyboard before anything is rendered.

  3. 3

    First draft

    The first draft arrives in about 3 working days after the brief is agreed and I have access.

  4. 4

    Revisions

    You send one set of notes per draft, and I work them in.

  5. 5

    Delivery

    Final MP4 files at 1080p and 720p, 30 fps, in the formats agreed. The video is yours to use on your website, social media, presentations and ads.

What is included

  • Rebuilt, not recorded

    The product's own screens, colours, fonts and words are rebuilt and rendered frame by frame, so small text stays sharp on a phone.

  • Example data only

    Every name, number and amount on screen is example data. Real customer data never appears.

  • Reads with the sound off

    The message is carried by the words on screen, so it works in a muted feed or a quiet office.

  • Composed for each format

    Portrait 9:16 for feeds and chat, landscape 16:9 for websites and meeting rooms. Each is laid out on its own, not cropped from the other.

  • Music and sound effects

    Background music and sound effects come with every reel, and the cuts land on the beat.

  • Files ready to use

    MP4 at 1080p and 720p, 30 fps. The 720p file is the one to send over chat.

Questions

How long until the video is ready?

The first draft arrives in about 3 working days after the brief is agreed and I have access. Handover usually follows within a few more days, depending on the revisions.

What do you need from me?

A short brief, a demo account or read access to the product's frontend code, your logo, and your font files if you have them. If code access is not possible yet, we can talk it through.

Is it a screen recording?

No. Your product's interface is rebuilt from its own type, colours and text, then rendered frame by frame. That is why small text stays sharp on a phone.

What about our customers' data?

Every name, number and amount on screen is example data I write for the reel. Your real customer data never appears in the video.

Is our code safe?

I only read it. I change nothing and never sign in to your app with real data. I am happy to sign an NDA before access is given.

Is there music and sound?

Yes. Each reel comes with background music and sound effects made for it. There is no voice over, so the message is carried by the text on screen.

Who owns the final video?

You do. Use it freely on your website, social media, presentations and ads.

Have an app that needs explaining?

Tell me what the product does and who should understand it. I reply within one working day.